“Moxie: America’s Solar Company” was the new brand and tagline introduced April 11 at Moxie’s Dixon, Illinois, operations center.
CEO Jason Hall said the company has been growing fast, and some things had to change.
“We’re now in Denver, Austin, Cleveland, Chicago,” Mr. Hall said. “It was our opinion that our [previous] logo wasn’t going to play as well in those markets. We kind of look like the local solar installer. We want to be seen as a national provider.”
Mr. Hall founded the company in North Liberty in 2008. In its original iteration as Greenhall Industries, the business helped Iowans become more energy efficient with services such as lighting upgrades that could be funded partly through utility rebates. When Iowa approved a solar income tax credit in 2012 to supplement a federal program, the business case for solar arrays became more appealing, and Greenhall Industries became Moxie, a solar power contractor.