By giving potential customers valuable content, you position your company as a trusted resource in the solar industry. Ultimately, this trust drives profitable customer action. Today’s consumer expects fresh content. Adding new content to your website on a regular basis also has the added benefit of improving your search engine rankings. Companies that want to stay ahead of the game should consider adding at least one new piece of content to their website each week. But if this sounds daunting, it doesn’t have to be. With a little practice, content marketing can become a natural part of your everyday business strategy.
Moxie’s marketing department can assist in integrating solar and the “green and sustainable” aspects of the project in our customers’ marketing.